HOW Online
HOW Online seeks to serve as a meeting place for business people interested in exploring how values-driven behavior can lead to competitive advantage. We aim to look at business through a new lens, examining how people and companies do what they do, how they are turning once soft concepts such as trust, reputation and culture into the hard currency of business.
To thrive in a more connected and transparent world, there’s need to develop new habits of conduct. But old habits are hard to break, and new habits take time to cultivate. This requires learning how to connect and collaborate with one another, because business people who can collaborate, who can make the most powerful connections, are those who are going to win. There may also be a need to change our idea of success. In this new connected world, the singular pursuit of success might be the very thing that causes it to elude us. Business people who instead pursue significance might be the ones to whom success flows.
We invite you to collaborate with us in this exploration of values and principles, and how they can bring significance and success to business.