Why We Can’t ‘Motivate’ Engagement

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Employee engagement is a way of working, not a goal

CEOs are concerned about employee engagement — and rightfully so. Unfortunately, the majority of such initiatives treat employee engagement as an end goal. Employee engagement is a condition — manifested by the inspiration an employee unleashes in his or her work when he or she is deeply connected to a mission, purpose and the values that connect us, says HOW contributor Dov Seidman.

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The Economy: Don’t Hit the Reset Button

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Let's not set ourselves up for the next cyclical crisis

Let's not call our wobbly progress from the brink of a global financial meltdown a "recovery." Why? Because we are doomed by our collective mindset to plunge into more financial crises as soon as we recover, says HOW contributor Dov Seidman. The problem is we continue to function according to a 20th-century operating system whose catastrophic bugs have been exposed as critical flaws.

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Is There ‘Honest Tea’ on Wall Street?

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Company extends trust to others in new campaign

Iced tea company Honest Tea has provided us another example of the honor system at work. And it exemplifies exactly what we need more of today: our best behavior even when no one is watching. While this may be a clever marketing effort, it’s also a 21st-century leadership approach to building trust by “giving it away,” says HOW contributor Dov Seidman.

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Inspirational Shame in the Era of Behavior

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Shaming tells people they are not honoring their shared values

We have entered a time when how we do things is essential to our ability to succeed, says HOW contributor Dov Seidman. In this “Era of Behavior,” shame is a powerful social and business force and a behavior rooted in sustainable values. Shaming can even be inspirational. How? Shame is a key element of self governance and an example of a self-correcting force in a self-governing culture.

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Philosophy Is Back in Business

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Philosophy offers a deeper, broader way of thinking to help guide companies

The financial and climate crises, global consumption habits, and other 21st-century challenges call for a "killer app." I think I've found it: philosophy. Philosophy can help us address the (literally) existential challenges the world currently confronts, but only if we take it off the back burner and apply it as a burning platform in business, says HOW contributor Dov Seidman.

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How to Behave Our Way Out of Crisis

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Dov Seidman and Thomas Friedman explore how to think and act now

Fresh from his appearance with best-selling author and acclaimed New York Times columnist Thomas L. Friedman at the 92nd Street Y in New York City, Dov Seidman writes about why we need to reconnect with sustainable values. The recent event featured a lively conversation between Seidman and Friedman that examined approaches to restoring growth, significance and leadership in the 21st century and explored the urgent need for sustainable rather than situational values today.

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Cling to Your Suki in the Marketplace

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Trust in action on the micro-level in the Philippines

Trusting relationships drive successful businesses, whether you’re a CEO ... or a suki, says HOW contributor Dov Seidman. While the suki — a favored local market vendor who sees to customers’ needs through thick and thin — may be a social phenomenon unique to the Philippines, there is a larger story here: Good business is the outcome of connections based on values and principles.

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Why Values Trump Rules and Regulation

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Regulation is situation-specific; values guide people on what to do in any situation

Everywhere I travel, I hear the same refrains: "We need more regulation," or on the flip side, "If we hadn't deregulated, we wouldn't be in this financial mess." More regulation could be a very good thing, but we shouldn’t rush to regulation without asking whether it’s a list of prohibitive rules or something deeper, something that inspires consistent and right behavior, says HOW contributor Dov Seidman.

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The Rise of the Ethical Consumer

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Companies catch on that consumers are not separating money, ideals

Out of the ashes of the recession, the “ethical consumer” has risen — or so says a recent TIME story. In this “Responsibility Revolution,” the companies that win will be the ones that act and behave according to values and principles. Although this new social contract among consumers, business and government is impressive, we are just at the start of a long climb, says HOW contributor Dov Seidman.

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I’m Anonymous — Forgive Me?

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The Apology Center misses the point

Recently, a Web site caught my eye because it’s about a topic that interests me: the power of apologies, says HOW contributor Dov Seidman. The site, Apology Center, enables visitors to post stories about things they have done wrong and then seek forgiveness from the online community. The site may be fun, but is it effective? No, because a true apology, in the simplest terms, goes all the way.

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