Companies can no longer talk themselves out of a problem they've behaved themselves into. In the past, the truth got to the public sooner or later, but bad news didn’t travel as fast or hurt as much as it does today. One thing is certain: the fearsome consequences of bad publicity have stimulated many activities in companies around ethical behavior.
I have spent most of my career as a corporate philosopher, mainly occupied with the reason a company exists and the ways in which that reason is important for its stakeholders. In my mind, capitalism and the free market economy was never intended to be just about the money. It was always about a broader agenda where making money was a necessary, but not sufficient, reason for being.
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