How Book

“(Dov) and I recently spoke about idea… [that] outline the new path to achieving sustainable advantage. I agree with Dov’s view that how you do what you do means more today than ever before.”

- Marshall Goldsmith, BusinessWeek.com

Resources

A World of HOW

A Conversation with Thomas L. Friedman

Dov sat down for an hour with New York Times columnist Thomas L. Friedman in mid-June at the National Press Club to talk about HOW. In this lively debate, Dov and Tom talk about the ramifications of living and working in a “flat” world, and Tom shares his enthusiasm for the ideas in HOW. A couple of weeks, later, Tom dedicated his New York Times column, “The Whole World is Watching” to HOW. Tom also featured HOW in Rule 8 (HOWs Matter) in the updated and expanded paperback edition of his bestselling book, The World Is Flat.


Video: Watch Excerpts from the Conversation
Why HOW?
The world is flat. Now what? Dov and Tom agree that it is no longer just what a person or organization does, but how they do what they do.

Transparency and Connectedness in the 21st Century
In a world where much of what you do and say is captured online for all time, who gets to write the story of your life? Dov and Tom discuss the ramifications of the transparent world.

Making Waves
Companies are like stadiums full of people trying to get everyone to do The Wave. Dov and Tom talk about creating organizations that can let Waves happen.

Audio: The complete audio recording of Dov Seidman and Thomas L. Friedman at the National Press Club
Transcript: The complete transcript of The New York Times columnist Thomas Friedman’s interview with author and LRN CEO Dov Seidman about HOW at the National Press Club

HOW Excerpts:


Preface
The world today connects and reveals us in way we have just begun to comprehend.

Prologue: Making Waves
What does it take to be successful in today’s hyperconnected world?

Reputation in a Wired World
The King has no clothes, so reputation is now the height of fashion.

Limitation of Rules and Out-behaving the Competition
Rules are holding you back, but not in the way you might believe.

Say You are Sorry
Apologize? Yup. Vulnerability is now strength, for individuals and organizations.

Trust
A street donut vendor reveals what makes the world go around.

Taking Culture for a Test Drive
What can car mechanics teach us about how to run a global organization?

Leadership
Leadership is not just for people who have “president” in their title. Leadership is an attitude, a disposition and a way of approaching the challenges every individual faces every day.

Table of Contents
An at-at-glance view of the chapters in HOW.

HOW Videos:


A Meeting of the Minds
Dov discusses leadership, trust, transparency and the problem with rules with thought leaders featured in HOW.

Catch a Wave
What does it take to inspire 60,000 people? Krazy George Henderson, inventor of The Wave shares his secret.

GE Durham Flying Over a Flat World
A case study of a company operating according to the HOW philosophy. Dov shares an example with Tom Friedman of a company that innovates in how they do things; not just what they do.

Hows Matter, Even When No One Is Looking
Dov shares a lesson about PGA Champion Golfer David Toms, who teaches us something about keeping your head in the game.

How Do We Educate?
In today’s society, we need to produce human beings who connect and relate to others better. Dov and Tom Friedman discuss the need for liberal arts education.

How Company Examples
Who are the companies and people that ‘get’ the new, HOW perspective? Dov talks to Tom Friedman about the importance of promise keeping in today’s world.

How Lens on Candidates
Leaders need to be willing to take a “T.R.I.P.” Dov explains how trust leads to risk taking, innovation and progress.

Wave
CEOs want people to make powerful connections on behalf of the company. Dov explains to Tom Friedman that it’s all about inspiration.

Inspiration and Values
The secret to inspiration is getting people act on their beliefs. Dov argues that only values propel us and guide our decisions and behaviors.

Downloadables:


The Leadership Framework
The Leadership Framework encapsulates the concepts covered in the book and provides a way to put them into action in everything you do. Here’s a downloadable version you can post in your workplace.

The Five Hows of Culture
Organizations are complex weavings of people, personalities and principles. Understanding what makes them go helps you thrive within them, and change them for the better.

The Problem with Rules
A downloadable list of why they may be killing your creativity.

The Journey to HOW
Values drive 21st century success.

Watch HOW interviews

April 22, 2010 - ABC News
The Conversation: Why Doing Good Helps Business

December 15, 2009 - CNNMoney
The Ethics of Bank Bonuses

September 7, 2009 - CCTV Dialogue
Business Ethics — Key to Avoid Crises

July 11, 2007 - Charlie Rose
LRN CEO Dov Seidman discusses HOW on Charlie Rose

June 4, 2007 - Good Morning America
Why 'How' Means Everything

Read HOW in Print

May 16, 2010 - The New York Times
A Question From Lydia

March 23, 2010 - Financial Times
Dov Seidman - Two Thoughts for Today

February 2, 2010 - Fortune Magazine
Why Doing Good Is Good for Business

January 27, 2010 - The New York Times
Adults Only, Please

January 6, 2010 - The New York Times
Father Knows Best

September 18, 2009 - Investor's Business Daily
Ordering Ethics Rx For Bedeviled Execs

August 10, 2009 - The Financial Times
No Room for Business as Usual

July 5, 2009 - The Los Angeles Times
His Keen Sense of Ethics Has Paid Off Handsomely

May 12, 2009 - About.com
Ethics in Business — Interview With Dov Seidman

December 8, 2008 - Financial Times
What’s the Big Idea?

November 7, 2008 - Economic Times
It's How You Do, Not What You Do in Business: Dov Seidman

October 15, 2008 - New York Times
Why How Matters

Look Inside HOW

Inside How

See the table of contents for an at-a-glance view of the chapters in HOW.




More »

Dov with Tom Friedman

Inside How

In this lively debate, Dov and New York Times columnist Thomas L. Friedman talk about the ramifications of living and working in a “flat” world.

More »

Recognition for HOW

Inside How

HOW has been selected as one of the Best Leadership Books of 2007 by Leadership Now, a blog based on the idea that “leadership is everyone’s business.”

More »

Contact Dov Seidman

Widely recognized for his thought leadership, Dov is frequently invited to speak at leading industry events and to senior management and boards of directors.

More »

Buy the Book