- HOW by Dov Seidman
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“(Dov) and I recently spoke about idea… [that] outline the new path to achieving sustainable advantage. I agree with Dov’s view that how you do what you do means more today than ever before.”
Resources
A World of HOW
A Conversation with Thomas L. Friedman
Dov sat down for an hour with New York Times columnist Thomas L. Friedman in mid-June at the National Press Club to talk about HOW. In this lively debate, Dov and Tom talk about the ramifications of living and working in a “flat” world, and Tom shares his enthusiasm for the ideas in HOW. A couple of weeks, later, Tom dedicated his New York Times column, “The Whole World is Watching” to HOW. Tom also featured HOW in Rule 8 (HOWs Matter) in the updated and expanded paperback edition of his bestselling book, The World Is Flat.
| Why HOW? The world is flat. Now what? Dov and Tom agree that it is no longer just what a person or organization does, but how they do what they do. |
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Transparency and Connectedness in the 21st Century In a world where much of what you do and say is captured online for all time, who gets to write the story of your life? Dov and Tom discuss the ramifications of the transparent world. |
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Making Waves Companies are like stadiums full of people trying to get everyone to do The Wave. Dov and Tom talk about creating organizations that can let Waves happen. |
HOW Excerpts:
| Preface The world today connects and reveals us in way we have just begun to comprehend. |
| Prologue: Making Waves What does it take to be successful in today’s hyperconnected world? |
| Reputation in a Wired World The King has no clothes, so reputation is now the height of fashion. |
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Limitation of Rules and Out-behaving the Competition Rules are holding you back, but not in the way you might believe. |
| Say You are Sorry Apologize? Yup. Vulnerability is now strength, for individuals and organizations. |
| Trust A street donut vendor reveals what makes the world go around. |
| Taking Culture for a Test Drive What can car mechanics teach us about how to run a global organization? |
| Leadership Leadership is not just for people who have “president” in their title. Leadership is an attitude, a disposition and a way of approaching the challenges every individual faces every day. |
| Table of Contents An at-at-glance view of the chapters in HOW. |
HOW Videos:
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A Meeting of the Minds Dov discusses leadership, trust, transparency and the problem with rules with thought leaders featured in HOW. |
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Catch a Wave What does it take to inspire 60,000 people? Krazy George Henderson, inventor of The Wave shares his secret. |
| GE Durham Flying Over a Flat World A case study of a company operating according to the HOW philosophy. Dov shares an example with Tom Friedman of a company that innovates in how they do things; not just what they do. |
| Hows Matter, Even When No One Is Looking Dov shares a lesson about PGA Champion Golfer David Toms, who teaches us something about keeping your head in the game. |
| How Do We Educate? In today’s society, we need to produce human beings who connect and relate to others better. Dov and Tom Friedman discuss the need for liberal arts education. |
| How Company Examples Who are the companies and people that ‘get’ the new, HOW perspective? Dov talks to Tom Friedman about the importance of promise keeping in today’s world. |
| How Lens on Candidates Leaders need to be willing to take a “T.R.I.P.” Dov explains how trust leads to risk taking, innovation and progress. |
| Wave CEOs want people to make powerful connections on behalf of the company. Dov explains to Tom Friedman that it’s all about inspiration. |
| Inspiration and Values The secret to inspiration is getting people act on their beliefs. Dov argues that only values propel us and guide our decisions and behaviors. |
Downloadables:
| The Leadership Framework The Leadership Framework encapsulates the concepts covered in the book and provides a way to put them into action in everything you do. Here’s a downloadable version you can post in your workplace. |
| The Five Hows of Culture Organizations are complex weavings of people, personalities and principles. Understanding what makes them go helps you thrive within them, and change them for the better. |
| The Problem with Rules A downloadable list of why they may be killing your creativity. |
| The Journey to HOW Values drive 21st century success. |









