Building Trust in Business by Trusting
Seidman
Each week, Jack Welch and his wife, Suzy Welch, answer reader questions and share their views about “winning” on the back page of BusinessWeek. With Jack and Suzy off this week, the publication invited me to submit a column. It is meaningful for me to sit in, and I have taken the opportunity to talk about the role of trust and, specifically, how to extend trust as a business strategy.
Trust is more than a matter of reputation. It’s a strategy for winning, as I argue in the column.
Without trust, business would grind to a halt. Rather than discussing trust as a commodity that business leaders expect from others, I told BusinessWeek that extending trust is a powerful, important and real-world business strategy. Trust is a little bit like love — the more you give, the more you get.
At the request of BusinessWeek’s editor, I also wrote about trust inside my own company. In telling the story of our organizational restructuring, we, ourselves, are extending trust that, in 800 words, we can not only convey our own journey in an authentic, open and transparent way but also that we are living up to our own values. In so doing, we hope to inspire others to adopt trust as a strategy in their businesses.
Here’s a link to the online version of the story: http://www.businessweek.com/magazine/content/09_36/b4145076753447.htm
Last 5 posts by Dov Seidman
• The Economy: Don't Hit the Reset Button - May 19th, 2010
• Is There 'Honest Tea' on Wall Street? - May 14th, 2010
• Inspirational Shame in the Era of Behavior - April 14th, 2010
• Philosophy Is Back in Business - January 13th, 2010
• How to Behave Our Way Out of Crisis - December 9th, 2009
