Is the media innocent?
How much responsibility should the media take when it is reporting offensive speech?
Predicting change.
Jane Buckingham’s new book, What’s Next: The Experts’ Guide, collects the opinions of a wide range of experts, from actors and yoga teachers to lawyers and city planners – all working in areas in which dramatic change is expected in the near future.
I was asked by Ms. Buckingham to provide my perspective for her book. In my contribution, I discussed the growing importance of conduct – both personal and business – as a source of differentiation and success.
You can learn more about the book here.
Should JetBlue's industry-leading Customer Bill of Rights be grounded?
Last Valentine’s Day, many of us fell out of love with the airline industry. On that cold February morning, a series of severe storms roiled the eastern United States, leaving airline travelers stranded in overcrowded airports or stuffy, tarmac-bound planes.
JetBlue, an industry innovator from its inception, took a unique course of action in the face of the weather-related operations interruptions: Instead of trying to downplay the extent of the inconvenience or hide behind legalities, the company accepted responsibility and acknowledged its failures head on. The question is, was creating JetBlue's Customer Bill of Rights the best thing to do?
I have spent most of my career as a corporate philosopher, mainly occupied with the reason a company exists and the ways in which that reason is important for its stakeholders. In my mind, capitalism and the free market economy was never intended to be just about the money. It was always about a broader agenda where making money was a necessary, but not sufficient, reason for being.
More companies are learning to “walk the talk” when it comes to sustainability efforts.
A recent New York Times article by Claudia H. Deutsch caught my eye, not so much for what it was reporting–that an increasing number of companies are adding “chief sustainability officers” to their c-suite level executives–but for these companies are approaching the entire process of increasing the earth-friendliness of their activities.
Not too long ago, companies routinely felt comfortable spinning a message about their brand without worrying too much about what was beneath it. But in a world where customers, suppliers, and the market can easily see into the gaps between what you say and what you do, you had better "walk the talk" or face the consequences.
Dov Seidman's Posts
