Don’t Be Dangerous and Delusional

Any PR people who think they are serving their client or employer by intentionally misleading a reporter is simply delusional and dangerous. We all have a stake in accurate information. The distortion or falsehood will be uncovered in time, leading to an unnecessary scandal that may engulf top executives and undermine the board.

Last 5 posts by HOW Online
• Responsibility and 'B Corporations' - March 11th, 2010
• Reputation Key in Job Choice - March 11th, 2010
• Sustainability and CSR Innovation - March 10th, 2010
• Wanted: Inspirational Leaders - March 10th, 2010
• The Business Case for Reputation - March 10th, 2010