Statement of Transparency
HOW Online was founded by Dov Seidman, founder and CEO of LRN, a company that helps businesses develop ethical corporate cultures.
Dov’s book, HOW: Why HOW We Do Anything Means Everything … in Business (and in Life),” was published in 2007 by John Wiley & Sons, Inc.
Since the publication of “HOW,” when Dov’s phone rings, sometimes the caller wants to talk about his company LRN and its services. Sometimes, they want to talk to the author. Because there may be some confusion, and in the spirit of transparency, we would be remiss if we didn’t disclose a few things.
While Dov’s company’s mission and his mission at HOW Online are the same, they represent two separate manifestations. LRN is a commercial enterprise, with hundreds of corporate clients, including many well-known global brands. HOW Online is not intended to be a commercial enterprise.
While LRN provides financial assistance to HOW Online, there is no expectation that HOW Online will directly generate revenue for LRN. HOW Online welcomes commentary and relationships with individuals and companies regardless of their relationship with LRN. When a company having a commercial relationship with LRN is featured in a substantive manner on HOW Online, the relationship with LRN will be disclosed.
Any payments Dov receives as a speaker — whether he is speaking about his book or LRN — go directly to his company. He forfeits any royalties from books purchased by LRN for promotional purposes. Royalties from all other sales of the book go to Seidman.
Should there ever be a potential conflict between Dov’s role as CEO of LRN and his role at HOW Online, we will be upfront about it here.
We appreciate feedback and questions from readers — just like everyone else, we have to keep our hows in order, too.