The Leadership Issue

“In the middle of every difficulty lies opportunity.”
Albert Einstein

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With daily news of foreclosures, soaring gas prices, stock plunges, write-downs and the credit crunch, most business leaders have seen, if not felt, the signs of recession. Not only have questions been raised about the extent of a downturn, but how to best weather the storm should we again find ourselves in rocky economic waters.

Reality Check
Get real! It’s difficult to imagine how many millions of times a day that phrase is used around the world. Get real. Be practical. It can be heard on street corners, at cocktail parties and in corporate boardrooms. Frequently, the speaker uses it as a command to dash the aspirations of a person or an organization. Stop daydreaming! What you’re talking about is never going to happen! We see it differently.

Inspirational Leadership in Difficult Times
With daily news of soaring gas prices and the credit crunch, business leaders have seen signs of recession. So how does a leader provide the steady course? The answer comes not by bracing for the downturn, but by embracing the new 21st century world.

Coming of Age in Corporate America
In a corporate world where 60-year-olds work alongside newly minted college grads, who will accept extra work with no compensation? The scenario raises complex issues of trust, loyalty and corporate culture, and illustrates the challenges posed by a multigenerational workforce.

Corporate Values in a Slowed Economy
Who are the most prized employees in corporate America? If you ask their top bosses, it's those inspired by a company's mission and organizational values. Unfortunately, corporate cultures and practices don't seem to be keeping pace with that vision.

People as a Competitive Advantage
Bosses at U.S. companies are in for some "very challenging times" as the economy undergoes dramatic change, says Edward E. Lawler, director of USC's Center for Effective Organizations and a professor at its Marshall School of Business. Successful corporations in the 21st century need to address the critical issue of "human capital."

Excerpt from “Talent: Making People Your Competitive Advantage”
The excerpt is reproduced with permission of the author from "Talent: Making People Your Competitive Advantage" (Jossey-Bass, April 2008) by Edward E. Lawler. Lawler is director of the Center for Effective Organizations at the University of Southern California and a distinguished professor in the USC Marshall School of Business.