Can Responsibility Help Liberty Mutual Sell Car Insurance?
“Greenwashing” is a term that’s being used more frequently these days, and for the most part it’s not a compliment. It refers to the practice by which companies, organizations or individuals with less-than-outstanding reputations on green issues attempt to market themselves as friends of the environment. If a company’s greenhouse gas emission levels have increased dramatically, for example, it might seek to distract attention from that unfortunate fact by launching a program that enables first-grade schoolchildren to plant new trees around the school. With environmental sustainability now dominating so much media buzz, greenwashing is an attractive if unseemly route to improving a questionable public image.
I have spent most of my career as a corporate philosopher, mainly occupied with the reason a company exists and the ways in which that reason is important for its stakeholders. In my mind, capitalism and the free market economy was never intended to be just about the money. It was always about a broader agenda where making money was a necessary, but not sufficient, reason for being.
Subscribe to get our latest posts delivered to your feed reader.
Dov Seidman's Posts