I’m pleased and honored to let you know that in today’s issue of the New Zealand Herald, Stephen Loosley—a former federal president of the Labor Party and Australian senator as well as chair of a business advocacy group Committee for Sydney—published a detailed piece about trust, reputation, and the New Zealand business community that he says was inspired by my book.
Doing the right thing has always been good for business. What Seidman’s book makes clear is that regardless of whether it is in Sydney or in Auckland, being open about the manner in which a corporation operates, trusting customers and insisting on maintaining standards which enhance reputations, is now of global significance. Investors everywhere are looking at issues relevant to integrity.

Thank you, former Senator Loosley. Please accept my open invitation to keep us updated and to join our conversation here on HOW Online.
The full article can be read at the New Zealand Herald site: “Doughnuts Hold Key To Life”.
I spoke last night to a combined gathering of researchers and PhDs from Santa Monica’s famed RAND Corporation and lawyers from the UCLA School of Law. I got to present the core ideas of the book to a group of PhDs and lawyers, which was fascinating.
Perhaps because of the nature and interests of the crowd I was presented with questions about how the book’s concepts apply to some of the larger and more intractable issues facing the globe: poverty and information discrimination, the role of belief systems in solving global overpopulation, and the like.
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