Taking Matters Into Their Own Hands

"Without government policies telling them to do so, companies can take strong measures and actions on their own that will create a more sustainable economy."

Five forward-thinking firms tackle climate, energy issues

Five major companies are taking responsibility for their actions instead of waiting for government intervention. The new business coalition calls for strong U.S. climate and energy legislation to spur the clean-energy economy and reduce global-warming pollution. Instead of looking for handouts, more companies should be looking for more ways to innovate.

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Green Air Can Cure Healthcare, Too

"Here's where Barack Obama can become a genius: Link any auto industry bailout to increased fuel efficiency and therefore better pollution standards. Not only will he save an industry and jobs, he will set an example for other business sectors."

We need to attack the causes as well as the system

As Washington figures ways to fix the economy, a fix that amounts to billions of dollars a year is all around them: air. The drag of poor air quality on the economy is mounting — losses we can ill afford, especially now. Better air quality standards and a bailout package for the auto industry with caveats on fuel efficiency can reshape America.

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Book Review: Green Values

Books by Thomas L. Friedman, Joel Makower and Thomas M. Kostigen

We're looking at three books that share a common theme: the need for individuals and companies to incorporate green principles and a respect for the Earth's resources into their value systems and business strategies. The books make a powerful trilogy that address three important issues: national policy, corporate strategy and personal commitment.

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Connect and Look Forward

"Without a clear, compelling and relevant idea for your organization, it is impossible to develop organizational optimism — at least in times of great uncertainty,"
— Mats Lederhausen,
CEO, BE-CAUSE

Your Voice: Thoughts on optimism in troubled times

With so much daily news of wavering markets, it may be difficult for business leaders to remain positive and display that confidence to others throughout the organization. HOW Online decided to ask leaders, innovators and authors, "How do you keep your sense of optimism — and convey it to employees and co-workers — when so much bad news is out there now?"

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Corporate Responsibility: Hard Times, Bright Future

"We link sustainability and productivity in our initiatives because I believe it can save you money — and it's the right thing to do,"
— John Anderson,
CEO, Levi Strauss & Co.

Conference attendees explore sustainability

President-elect Barack Obama will advance the agenda of corporate responsibility — and despite hard times, there’s reason to be optimistic about its future. These themes sounded at the Business for Social Responsibility conference, where participants examined issues of sustainability, growth and the leadership that will be required to bring it about.

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Weaving Ethics into the Core

Business school curricula trending toward integration

Instead of rationalizing in the face of the current financial crisis that has refocused the public's reproachful eye on the degree programs that "turned out" ethically challenged leaders, a number of business schools are part of a trend now taking shape for their efforts in making distinct strides to embed ethics into the core of their curricula.

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Reward Systems, Values and Consistency

Creating systems that value values

In the second part of the discussion between HOW Online's Dov Seidman and HOW contributor Steve Kerr, Kerr explores why now is a good time to write a book about reward systems: election season and how we reward politicians for lying. Kerr talks about how reward systems work — or don’t work — not only in politics, but in business and medicine as well.

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Does Your Reward System Measure Up?

Aligning goals and values

In times of economic uncertainty, one of the greatest challenges for any business is the achievement of revenue targets and profit goals while maintaining a healthy corporate culture. HOW Online's Dov Seidman speaks with HOW contributor Steve Kerr about Kerr's new book on reward systems and the critical role they can play in addressing that challenge.

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We Need Natural Resource Education

"We need to declare war on natural resource inefficiencies and global warming — and draft our young as soldiers to help fight."

Children should be required to learn about the environment

We often hear that the next generation must be saved from the effects we've waged on the environment. But how about teaching them to save themselves as well? We need a national natural resource curriculum that includes lessons on climate change for students — kindergarten and above — and we need it now.

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Friedman to Wall Street: Get Your HOWs Right

Dov Photo
Values have shifted to human values

A New York Times column by Pulitzer Prize winner Thomas Friedman considers the root cause of and prescription for our current economic crisis in terms we all know and care about here at HOW Online — that in our connected and transparent world, how we do things matters more than ever.

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