Why We Can’t ‘Motivate’ Engagement

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Employee engagement is a way of working, not a goal

CEOs are concerned about employee engagement — and rightfully so. Unfortunately, the majority of such initiatives treat employee engagement as an end goal. Employee engagement is a condition — manifested by the inspiration an employee unleashes in his or her work when he or she is deeply connected to a mission, purpose and the values that connect us, says HOW contributor Dov Seidman.

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The Economy: Don’t Hit the Reset Button

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Let's not set ourselves up for the next cyclical crisis

Let's not call our wobbly progress from the brink of a global financial meltdown a "recovery." Why? Because we are doomed by our collective mindset to plunge into more financial crises as soon as we recover, says HOW contributor Dov Seidman. The problem is we continue to function according to a 20th-century operating system whose catastrophic bugs have been exposed as critical flaws.

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Business Takes Up the Green Cause


Thomas M. Kostigen,
HOW Online contributor
Business community trumps individual, political efforts

As 40 years of Earth Days pass, it's interesting to note that it is the business community that has backed the cause of climate change more than any other. Politicians have let the issue wane; individuals seem to care less and less about global warming. So why is this happening? In this more connected world, business is taking action for the right reasons, says HOW contributor Thomas M. Kostigen.

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Investing in Good Corporate Conduct


Marc Gunther,
HOW Online contributor
Can socially responsible investing 'do well by doing good'?

The idea of "doing well by doing good" is so appealing that a slice of the financial industry is focused on persuading people to invest with their values without sacrificing returns. HIP Investor goes a step further, saying companies that are leaders in corporate responsibility outperform their peers. “But can any single model consistently outperform the market?” asks HOW contributor Marc Gunther.

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Inspirational Shame in the Era of Behavior

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Shaming tells people they are not honoring their shared values

We have entered a time when how we do things is essential to our ability to succeed, says HOW contributor Dov Seidman. In this “Era of Behavior,” shame is a powerful social and business force and a behavior rooted in sustainable values. Shaming can even be inspirational. How? Shame is a key element of self governance and an example of a self-correcting force in a self-governing culture.

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CSR: Getting It Started, Getting It Right


Mats Lederhausen,
HOW Online contributor
CSR is a core business philosophy that balances the needs of all stakeholders

HOW contributor Mats Lederhausen sat down with The Business & Legal Quarterly to discuss what corporate social responsibility means, its benefits and disadvantages, and how to launch valuable CSR initiatives. As Lederhausen said: “I view CSR as a core business philosophy that balances the valid needs and desires of all stakeholders in an enterprise. … In reality, CSR is simply good capitalism.”

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Google Gets Tough on Values With China


Marc Gunther,
HOW Online contributor
The tech giant lives up to its 'Don't be evil' motto

Google’s threat to withdraw from China, rather than accept censorship, is a breathtaking example of corporate values at work and a landmark moment in the history of corporate responsibility, says HOW contributor Marc Gunther. It’s the boldest statement any U.S. company has ever made about doing business in China. And Google’s get-tough stance with China will be good for its business.

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Philosophy Is Back in Business

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Philosophy offers a deeper, broader way of thinking to help guide companies

The financial and climate crises, global consumption habits, and other 21st-century challenges call for a "killer app." I think I've found it: philosophy. Philosophy can help us address the (literally) existential challenges the world currently confronts, but only if we take it off the back burner and apply it as a burning platform in business, says HOW contributor Dov Seidman.

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Business Can Ignore Climate Deniers


Andrew Shapiro,
HOW Online contributor
There are plenty of good reasons to reduce risk and clean up our act

The trumped-up "Climate Gate" scandal has drawn an inordinate amount of attention, with climate change deniers using fairly innocuous evidence to question the integrity of all climate science. Even if the deniers were right — which they're not — the business case for investing in environmental innovation still holds up, as does the moral imperative, says HOW contributor Andrew Shapiro.

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Copenhagen, Meet Columbus


Andrew Shapiro,
HOW Online contributor
The future of our climate will be determined not in Denmark, but locally

Like many people, I was holding out hope for a binding policy agreement on climate change from Copenhagen, says HOW contributor Andrew Shapiro. Now, global leaders can re-frame the climate challenge as an opportunity to drive innovation and economic revitalization. We need a game plan that connects policymakers with business leaders and investors to drive the development of solutions.

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