Iced tea company Honest Tea has provided us another example of the honor system at work. And it exemplifies exactly what we need more of today: our best behavior even when no one is watching. While this may be a clever marketing effort, it’s also a 21st-century leadership approach to building trust by “giving it away,” says HOW contributor Dov Seidman.
More »We have entered a time when how we do things is essential to our ability to succeed, says HOW contributor Dov Seidman. In this “Era of Behavior,” shame is a powerful social and business force and a behavior rooted in sustainable values. Shaming can even be inspirational. How? Shame is a key element of self governance and an example of a self-correcting force in a self-governing culture.
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HOW contributor Mats Lederhausen sat down with The Business & Legal Quarterly to discuss what corporate social responsibility means, its benefits and disadvantages, and how to launch valuable CSR initiatives. As Lederhausen said: “I view CSR as a core business philosophy that balances the valid needs and desires of all stakeholders in an enterprise. … In reality, CSR is simply good capitalism.”
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Google’s threat to withdraw from China, rather than accept censorship, is a breathtaking example of corporate values at work and a landmark moment in the history of corporate responsibility, says HOW contributor Marc Gunther. It’s the boldest statement any U.S. company has ever made about doing business in China. And Google’s get-tough stance with China will be good for its business.
More »The financial and climate crises, global consumption habits, and other 21st-century challenges call for a "killer app." I think I've found it: philosophy. Philosophy can help us address the (literally) existential challenges the world currently confronts, but only if we take it off the back burner and apply it as a burning platform in business, says HOW contributor Dov Seidman.
More »Trusting relationships drive successful businesses, whether you’re a CEO ... or a suki, says HOW contributor Dov Seidman. While the suki — a favored local market vendor who sees to customers’ needs through thick and thin — may be a social phenomenon unique to the Philippines, there is a larger story here: Good business is the outcome of connections based on values and principles.
More »Out of the ashes of the recession, the “ethical consumer” has risen — or so says a recent TIME story. In this “Responsibility Revolution,” the companies that win will be the ones that act and behave according to values and principles. Although this new social contract among consumers, business and government is impressive, we are just at the start of a long climb, says HOW contributor Dov Seidman.
More »To many people, sustainability means solar panels, wind turbines and LEED-certified buildings. But sustainability is more than just going green or being green. It's a way of thinking about business — a mode of leadership and behavior that aims to create lasting value as opposed to piling up short-term transactional wins, says HOW contributor Dov Seidman.
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Imagine an airline people actually like to fly. A low-fare carrier that provides friendly service as well as numerous amenities. That’s JetBlue. JetBlue also makes money. That alone makes it an anomaly in the dismal airline business. The company does this by following a simple philosophy: Treat your people well and they’ll treat your customers well, says HOW contributor Marc Gunther.
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HOW contributor Mats Lederhausen sat down with Anthony Tjan, founder of Cue Ball, to talk about Lederhausen’s philosophy of "a purpose bigger than your product." As Lederhausen said: “To regain trust, you must simply make sure that all your products … your people and the totality of your touchpoints with consumers sing from the same hymn — and that hymn is what I call purpose.”
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