As “scary as it may have been to be skating so close to the precipice,” it’s the legacy of the financial crisis that will affect business, says the columnist. Ethical cultures are now very important because they “may help tamp down the fire next time.”
Driving sustainability into operations is a goal for many companies — but how do you really make that happen? “The answer is an effective sustainability governance solution,” says the columnist. Most important? Strategy driven by corporate values.
Engagement is the challenge leaders face when pushing a significant change initiative, says the columnist. And communication is critical to creating engagement. “Make people feel … they have a role to play and know why their participation matters.”