How to Behave Our Way Out of Crisis

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Dov Seidman and Thomas Friedman explore how to think and act now

Fresh from his appearance with best-selling author and acclaimed New York Times columnist Thomas L. Friedman at the 92nd Street Y in New York City, Dov Seidman writes about why we need to reconnect with sustainable values. The recent event featured a lively conversation between Seidman and Friedman that examined approaches to restoring growth, significance and leadership in the 21st century and explored the urgent need for sustainable rather than situational values today.

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Cling to Your Suki in the Marketplace

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Trust in action on the micro-level in the Philippines

Trusting relationships drive successful businesses, whether you’re a CEO ... or a suki, says HOW contributor Dov Seidman. While the suki — a favored local market vendor who sees to customers’ needs through thick and thin — may be a social phenomenon unique to the Philippines, there is a larger story here: Good business is the outcome of connections based on values and principles.

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Why Values Trump Rules and Regulation

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Regulation is situation-specific; values guide people on what to do in any situation

Everywhere I travel, I hear the same refrains: "We need more regulation," or on the flip side, "If we hadn't deregulated, we wouldn't be in this financial mess." More regulation could be a very good thing, but we shouldn’t rush to regulation without asking whether it’s a list of prohibitive rules or something deeper, something that inspires consistent and right behavior, says HOW contributor Dov Seidman.

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The Rise of the Ethical Consumer

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Companies catch on that consumers are not separating money, ideals

Out of the ashes of the recession, the “ethical consumer” has risen — or so says a recent TIME story. In this “Responsibility Revolution,” the companies that win will be the ones that act and behave according to values and principles. Although this new social contract among consumers, business and government is impressive, we are just at the start of a long climb, says HOW contributor Dov Seidman.

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I’m Anonymous — Forgive Me?

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The Apology Center misses the point

Recently, a Web site caught my eye because it’s about a topic that interests me: the power of apologies, says HOW contributor Dov Seidman. The site, Apology Center, enables visitors to post stories about things they have done wrong and then seek forgiveness from the online community. The site may be fun, but is it effective? No, because a true apology, in the simplest terms, goes all the way.

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Sustainability: It’s Not About Light Bulbs

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Companies that are built to last need to do more than just 'go green'

To many people, sustainability means solar panels, wind turbines and LEED-certified buildings. But sustainability is more than just going green or being green. It's a way of thinking about business — a mode of leadership and behavior that aims to create lasting value as opposed to piling up short-term transactional wins, says HOW contributor Dov Seidman.

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How Jerks Caused the Financial Meltdown

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Collaboration is the true engine of growth and innovation

Lots of explanations have been put forward for the financial meltdown, but in a blog posting at Harvard Business Publishing, management expert Tom Davenport offers up his own explanation: too many jerks in the wrong places, making bad decisions. I believe that collaboration can not only prevent bad decisions but become an engine of growth and innovation, says HOW contributor Dov Seidman.

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Nothing Blue About This Airline


Marc Gunther,
HOW Online contributor
Company culture keeps JetBlue's success aloft

Imagine an airline people actually like to fly. A low-fare carrier that provides friendly service as well as numerous amenities. That’s JetBlue. JetBlue also makes money. That alone makes it an anomaly in the dismal airline business. The company does this by following a simple philosophy: Treat your people well and they’ll treat your customers well, says HOW contributor Marc Gunther.

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Focus on the Footprints You Want to Leave


Mats Lederhausen,
HOW Online contributor
Mats Lederhausen delves into ‘purpose bigger than product’

HOW contributor Mats Lederhausen sat down with Anthony Tjan, founder of Cue Ball, to talk about Lederhausen’s philosophy of "a purpose bigger than your product." As Lederhausen said: “To regain trust, you must simply make sure that all your products … your people and the totality of your touchpoints with consumers sing from the same hymn — and that hymn is what I call purpose.”

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Go Ahead and Play — We Trust You

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Scottish courses build trust by extending it to golfers

A story about the “honor system” adopted by golf courses in Scotland caught my eye, says HOW contributor Dov Seidman. The courses allow golfers to pay green fees by dropping payment into an unmonitored box. The policy reflects the core traditions and values of golf: the qualities of honesty and integrity that have shaped the sport. And companies can learn a lot from the honor system.

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