How Online

Doing Well Because They Do Good

Harvard Business Review

Unlike some of their Western counterparts, many Indian companies see their main objective in terms of a social mission, says the writer. They’re expected to make money while doing good — creating a powerful means to motivate employees.

Reputation Key in Job Choice

The Beacon Journal

Corporate reputation is critical in helping workers choose to work for a company, said many in the baby-boomer, Gen-X and Gen-Y generations, found a survey. And 27 percent of respondents said the recession has made them more loyal to their employers.

Wanted: Inspirational Leaders

BusinessWeek

Inspirational leaders activate the inner passion of their people because they convert work into purpose, says the writer. “Employees are starving for a sense of feeling connected to a higher purpose than just meeting … sales and profit figures.”

The Business Case for Reputation

The Journal

Companies are realizing that their personal reputation is more relevant today than it has ever been, says the columnist. “A good reputation is becoming an increasingly important element of their competitive advantage over others in their sector.”

Fostering a Sustainable-Minded Workforce

Fast Company

Small businesses are leading the charge on employee engagement in sustainability, found a survey. Their efforts are more likely to be effective at changing employee behavior. And “companies that effectively engage employees outperform others”.

Moving Toward Consciousness

San Francisco Chronicle

Going “green” represents a shift in awareness for corporations, says columnist Deepak Chopra. The worker becomes a unit of consciousness, a key factor in making corporations conscious. “We will wind up with corporations as conscious as we are.”

Transparency and Accountability

GreenBiz

Confusing transparency to the public with accountability to everyone can be debilitating to company performance. “Take down the flat screen of your stock price in your foyer and maybe put up a few metrics about who you are and who you want to be.”

CEOs Increasingly Upbeat

Management-Issues

CEOs have moved from crisis-reaction to planning for long-term growth, found a survey. While consistent execution of strategy by top management remained the top-ranking challenge for CEOs, customer loyalty/retention was seen as a “greatest concern”.

Learning From Toyota's Mistakes

3BL Media

Toyota veered from its integrity model and focused instead on profits — and Corporate America has, too. We need to “to rebuild American business in the image of … a for-profit model that understands its direct obligation to the greater collective”.

Who Does Business Trust?

Fortune Magazine

“For the companies on the list, trust and integrity are … durable assets with a financial payoff,” says the publication about its survey of the most-admired companies. “The competitive advantage of trust has never been more important or more valuable.”