How Online

DOV SEIDMAN

Dov Seidman is the Founder, Chairman, and CEO of LRN. Leading companies such as Disney, Dow Chemical, eBay, Johnson & Johnson, Procter & Gamble, Raytheon, and 3M turn to LRN to help management govern more effectively and workers do the right things the right way, even in the most challenging of situations. Dov is a Harvard Law School graduate who also earned a bachelor's and master's degree in philosophy from UCLA, and a BA with honors in philosophy, politics, and economics from Oxford University.

More About Dov

A World of HOW

A Conversation with Thomas L. Friedman

Dov sat down for an hour with New York Times columnist Thomas L. Friedman in mid-June at the National Press Club to talk about HOW. In this lively debate, Dov and Tom talk about the ramifications of living and working in a “flat” world, and Tom shares his enthusiasm for the ideas in HOW. A couple of weeks, later, Tom dedicated his New York Times column, “The Whole World is Watching” to HOW. Tom also featured HOW in Rule 8 (HOWs Matter) in the updated and expanded paperback edition of his bestselling book, The World Is Flat.

Video: Watch Excerpts from the Conversation

Why HOW?
The world is flat. Now what? Dov and Tom agree that it is no longer just what a person or organization does, but how they do what they do.

Transparency and Connectedness in the 21st Century
In a world where much of what you do and say is captured online for all time, who gets to write the story of your life? Dov and Tom discuss the ramifications of the transparent world.

Making Waves
Companies are like stadiums full of people trying to get everyone to do The Wave. Dov and Tom talk about creating organizations that can let Waves happen.

Audio: The complete audio recording of Dov Seidman and Thomas L. Friedman at the National Press Club

Transcript: The complete transcript of The New York Times columnist Thomas Friedman’s interview with author and LRN CEO Dov Seidman about HOW at the National Press Club

HOW Excerpts:

Preface
The world today connects and reveals us in way we have just begun to comprehend.

Prologue: Making Waves
What does it take to be successful in today’s hyperconnected world?

Reputation in a Wired World
The King has no clothes, so reputation is now the height of fashion.

Limitation of Rules and Out-behaving the Competition
Rules are holding you back, but not in the way you might believe.

Say You are Sorry
Apologize? Yup. Vulnerability is now strength, for individuals and organizations.

Trust
A street donut vendor reveals what makes the world go around.

Taking Culture for a Test Drive
What can car mechanics teach us about how to run a global organization?

Leadership
Leadership is not just for people who have “president” in their title. Leadership is an attitude, a disposition and a way of approaching the challenges every individual faces every day.

Table of Contents
An at-at-glance view of the chapters in HOW.

HOW Videos:

A Meeting of the Minds
Dov discusses leadership, trust, transparency and the problem with rules with thought leaders featured in HOW.

Catch a Wave
What does it take to inspire 60,000 people? Krazy George Henderson, inventor of The Wave shares his secret.

GE Durham Flying Over a Flat World
A case study of a company operating according to the HOW philosophy. Dov shares an example with Tom Friedman of a company that innovates in how they do things; not just what they do.

Hows Matter, Even When No One Is Looking
Dov shares a lesson about PGA Champion Golfer David Toms, who teaches us something about keeping your head in the game.

How Do We Educate?
In today’s society, we need to produce human beings who connect and relate to others better. Dov and Tom Friedman discuss the need for liberal
arts education.

How Company Examples
Who are the companies and people that ‘get’ the new, HOW perspective? Dov talks to Tom Friedman about the importance of promise keeping in today’s world.

How Lens on Candidates
Leaders need to be willing to take a “T.R.I.P.” Dov explains how trust leads to risk taking, innovation and progress.

Wave
CEOs want people to make powerful connections on behalf of the company. Dov explains to Tom Friedman that it’s all about inspiration.

Inspiration and Values
The secret to inspiration is getting people act on their beliefs. Dov argues that only values propel us and guide our decisions and behaviors.

Downloadables:

The Leadership Framework
The Leadership Framework encapsulates the concepts covered in the book and provides a way to put them into action in everything you do. Here’s a downloadable version you can post in your workplace.

The Five Hows of Culture
Organizations are complex weavings of people, personalities and principles. Understanding what makes them go helps you thrive within them, and change them for the better.