How Online

What People Are Saying

“HOW is a trip through the lens of a first-class observer. Dov Seidman captures the life lessons that impact how we should think and respond in today’s world. HOW’s clarity and common sense make it a must read for aspiring entrepreneurs everywhere.”
– Sam Zell, Chairman, Equity Group Investments

“Dov Seidman’s intellect and passion — brilliantly displayed in HOW’s well-written and entertaining case studies, anecdotes, and research — show us a new way to think about enduring success in times of change. Seidman’s penetrating insights into what really matters in a wired world challenge the very best in each of us to see what is right and wrong in everyday decision making.”
– Senator Bill Bradley

“In HOW, Dov Seidman takes the idea of ’success’ even further, redefining it as a quest for significance. Isn’t that what we all really want? To have a positive impact, to make a difference, to excel? To do that you have to achieve significance, and Seidman brilliantly shows you HOW. This book will change your life in profound ways.”
– Marcus Buckingham, author, Go Put Your Strengths To Work

“HOW is a radically different and compelling approach to competing in business today. We’re all aware of the implications of operating in a transparent, wired, global marketplace. Dov Seidman crystallizes how we need to think and act to win in this new world.”
– Jeff Kindler, Chairman & CEO, Pfizer Inc.

“This book is the ultimate guidebook for successful living. Its truths are simple but stunningly powerful.”
– Marianne Williamson, author, Everyday Grace

“We do business on every continent. Everywhere we go, Dov Seidman’s message rings equally true. HOW provides valuable insight for anyone who believes their company culture and core values can determine their ultimate success.”
– Massimo Ferragamo, Chairman, FERRAGAMO USA

“Dov Seidman captures the power that Ray Kroc instilled in us at McDonald’s from the day he opened his first restaurant in 1955 — a culture based on values puts the customer first. In today’s world, focusing on the HOW is critical to accelerating momentum. HOW is required reading for anyone seeking enduring success in business or life.”
– Jim Skinner, CEO, McDonald’s Corporation